Vision

Vision
We want to be an integral part of the local community in Skålsjön and the municipality of Ovanåker. We want to add value to the community and, together with the locals, make the region interesting for families and young people. We want to be a role model for sustainable business and be in constant dialogue with the community. Our business activities should enable us to live a sustainable and good life in the community, in harmony with our neighbours and nature. We want to achieve this by providing an offer that mainly attracts tourists from urban areas in Sweden and Switzerland to the region. We want to offer these guests an unforgettable nature experience to bring them closer to the importance and beauty of nature. This message should be brought back to the urban areas by our guests and thus make the world a little bit better.

Goals
To become a full member of the community.
Attract new guests to the region.
Establish partnerships with local small businesses.
Build a sustainable business model.
A very high level of guest satisfaction.
Mission
Why - We want to live a sustainable life close to nature. We want to leave a sustainable livelihood for our children and grandchildren. We want to share our experiences with others in order to make the world a little bit better.

How - We look for possible partnerships with local people and companies in all our activities. We try to find new ways for sustainable tourism and we try to involve the community. We live from and with nature, or rather from and with our land. We do everything we can to ensure that we do not waste nature as our most valuable resource, and we only use it in a way that does not harm it.

What - We open the café at Skålsjögården to everyone. We offer a catering service for events that we organise ourselves or in partnership with others. We are raising the standard of the hotel rooms to cater for foreign guests. We are developing a programme for local guides who can offer our guests guided tours. We are developing a programme of leisure activities, especially for cross-country skiing guests in winter.

Principles
The focus is always on people, be they guests, employees or competitors.
We do not compete with our competitors, we are building our own segment with our own activities and our own guests.
Our business idea is to promote other businesses in the region, as they can also benefit from our activities and we can benefit from theirs.
We are looking for partnerships with local people and local businesses.
What doesn't work is changed or sold off, what works is retained and expanded.
We always know what is in demand and focus on the needs of our customers.
We enter into partnerships and prioritise relationships and community over our business figures.